We all struggle from time to time, on how to deliver amazing content to your email list, that not only wow them but also get sales.
One of the easiest hacks I find that works for me consistently is to read your replies from your subscribers… and you can spin new engaging content easily.
So here’s an actual reply I got off a new subscriber today.
hi Joel; oh believe me; i’d love to be able to utilise the [information]; so when i see it’s free; i got excited…only to find there is money payable. So it’s not that I don’t want it; but unfortunately can’t afford it.
Sent from my iPhone
Here’s how I just spin it into a new email.
My emails begins below
s: “I can’t afford it!”
Subscribers email me all the time thanking me for all the free information I send to them, and attempt to seek more free advice.
That’s fine. I’m more than happy to lend a helping hand.
But the one today was just sloppy. He says,
“hi Joel; oh believe me; i’d love to be able to utilise the [information]; so when i see it’s free; i got excited…only to find there is money payable. So it’s not that I don’t want it; but unfortunately can’t afford it.”
Sent from my iPhone
I would love to HELP HIM.
But first, there’s a problem in his question.
Did you notice the “Sent from my iPhone”.
Well, that’s the problem.
He has the $800 to buy an iPhone, to look cool in front of his friends.
But he doesn’t have $19 into the educational product that will do heaps to improve in his life.
Sure, I could continue to give him MORE free information but guess what?
He will not put those information into good use, because he has his priorities wrong.
Instead of investing in himself, he splurges all his money on the non-essentials that do not put him ahead in life.
So in the end, I told him this –
“The best investment you can make is in yourself.” – Warren Buffett
And told him to reflect on it.
Blah blah blah….
You get the point.
Read the emails your subscribers send you EVERY DAY.
And I guarantee you will never run out ideas to share with your readers.