Do you have people enough in your life who’s always
telling you to slow down, to do less or ridiculing you
why you’re working or studying so hard…
This is the new ‘toxic’ people of the 21st century…
They are envy of your progress. Deep down, they want to catch up with you but don’t want to put in the effort.
They are afraid you succeed in life and they don’t.
Don’t take their words too seriously. Remain steadfast
in your journey. Do what you need to do to succeed.
1. The UPGRADE to advanced package. You simply promise the customer something even BETTER or BIGGER.
Example: oh hey, you paid $37 for 7 foundation techniques earlier. Because you’re a customer, here’s 21 ADVANCED techniques for just $27.
The more obvious how your upsell is indeed better or bigger, the easier it sells.
2. ACCELERATION. You simply promise the customer that he can get results FASTER with this new product.
Fail fast and cheap. Fail often.
Fail in a way that doesn’t kill you.
For this is the only way to learn what works and what doesn’t.
Once you find out what works, then scale the hell out of it.
Success is not about doing everything right, but rather doing that one thing right.
If you want to start a business and short of business ideas, forget the cliche advice of following your passion.
Instead, take a leaf from the famous words of Jeff Bezos,
founder of Amazon, “Your margin is my opportunity”… and you’ll plenty of new business ideas that you can work on.
Where there is a middleman, there’s an opportunity for you to oust the middleman – pass savings to the customer and build a business. Think Uber displacing cab companies.
For the longest time my growth has been slow for my approach is wrong.
I imposed my wants to this world. I set goals, and say, “I want to make ten million dollars”, “I want to have a subscriber database of 5 million readers”.
How Upwork.com sucks. How Freelancer.com sucks. How RentACoder.com sucks.
The problem isn’t the platform or the talents avaliable on the platform.
But rather your mindset and approach in hiring freelancers.
The key to business is doing your best to control your destiny.
Obviously, you can’t do this all the time.
But you have to take every opportunity you can to be in control.
Be in control of your lead generation.
Be in control of your sales conversion.
Be in control of your sales cycle.
“All work that is not done at the point of constraints is a waste.”
“As the saying goes, “A chain is only as strong as it’s weakest link.”
You can hustle all you want. Or have your employees work that extra hours… but if the effort is not directed
at the point of constraints, all that effort has little
impact to the profitability of the business.
However if effort is directed at the point of constraint,
+ You can do more with less
+ You have less waste
+ You free up more resources to explore new frontiers
+ Your efforts will truly make a difference in your business
Take a look at your metrics today to identify your points
of constraints in the business… and start hacking them.
If you’re going through hell, keep going…
… because when you’re at rock bottom, the only way is up.
And if you’re at the top, don’t forget to lend a helping hand.
Life is a series of ups and downs.
And you will never know exactly if you’re at the top of your life, or just a false peak.
Likewise you will never know if you’re truly rock bottom in life.
So always be humble, don’t be an asshole, and keep going.
I’ve done agency work, and also outsourced work to agency.
Now that I’ve been in both shoes…
The one lesson I’ve learned is this –