We were bleeding 30% at the FE with this particular cold traffic campaign. While we could break even by the end of the first month… it was annoying to be down so much this early
One of the first hacks we did was an ORDER FORM BUMP. Just before checkout we gave the option to upgrade for $10… And to our surprise, 40% took up the offer. This single move has now taken us much closer to break-even the first week itself.
Never stop hacking. All it takes is one idea to breathe new life into your numbers. Have fun.