“Brute Force” As A Business Strategy

When running a business, a little persistence and “brute force” can open doors…

To get our first tech start-up off the ground, we did everything under the playbook to ‘force’ life into our projects…

One of the craziest things we did WAS to create an an amateur “silly looking” video to take part in a Starhub’s program… though that didn’t fly….

It paid off at a lunch networking session earlier when I was about to introduce myself to a VC

He said, “I know who you are. You need no introductions. I’ve seen your homemade video you did for Starhub. That definitely earned points.”

The conversation went on to something good…

The lesson? When you’re STUCK next time, try a little “BRUTE FORCE”… you never know which doors you might accidentally knocked down.

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