The Illusion of Credibility


I’ve always been very curious why certain fad weight loss diets go so viral so quickly…

One of my observations is this…

Say today CNN wants to feature a highly credible program such as “The China Study”. It’s written by Professor Emeritus of Nutritional Biochemistry at Cornell… and in the book, there’s THOUSANDS of references. It’s scientific, fact-based and highly credible.

But CNN realizes they can’t do a program on this without featuring a contrasting viewpoint.

So they do a quick Google search and found an author, Mr. X, say who wrote about the “Beef Diet”

His book has zero references, zero research, zero scientific studies. And he prolly selling a magic bullet.

But they STILL bring Mr. X on air, for the sake of a different viewpoint, to debate with that Professor.

And in that instance…

Because Mr. X shares the same stage, he is now seen to ahve the SAME CREDIBILITY as the Professor Emeritus of Nutritional Biochemistry.

And the next moment, Mr. X is selling millions of his diet program over “The China Study”…

Why wouldn’t he?

Because Mr. X’s claim is just too good, “You can have your cake and eat it too, and still lose weight”.

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