Stock and Flow As A Growth Strategy


Content management systems such as WordPress, blogger etc have made it easier than ever for any person to blog and share content on the Internet. While this is a good thing, it has made it even more difficult for your voice to be heard in this incresasing sea of blog posts, tweets, facebook posts.

That’s when the Stock and Flow becomes a necessary strategy in all this noise.

It was first coined as an econcomic concept that was later adapted into a metaphor for media.

Flow is the feed. It’s the posts and the tweets. It’s the stream of daily and sub-daily updates that remind people you exist.

Whereas stock is the durable stuff. It’s the content you produce that’s as interesting in 3 months or 3 years as it is today. This is what people discover via search.

It’s valuable and even though it spreads slowly, but surely, it helps build fans over time.

The magic formula to applying stock and flow in your business?

Work on your flow daily – so your audience knows you exist and as you do so, work on building your STOCK (valuable content) in the background.

In other words, this means sharing real content and not photos of your lattes, cats, dogs etc.

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