The secret to a great app. Make the main thing that ONE MAIN THING.
Facebook – social network.
GrabTaxi – reliable taxi transport.
WhatsApp – chat.
Instagram – filters.
Dropbox – keep files synced
Spotify – unlimited music
These mega apps pack a ton of features today but they all began with a clean focus.
They focus on that ONE MAIN THING and make it the #1 priority. Be very clear what’s the OBJECTIVE of your app and deliver it. Don’t confuse your early adopters with too many bells and whistles.
As Stephen Covey says, “the main thing is to keep the main thing the main thing.”