“Less Is More” As A Growth Strategy

Our first app was hilariously uncool. 1-2 star reviews. Reading those reviews earlier got us laughing at how silly we were then.

Fast forward today, we get a ton of 4-5 star reviews every single day. Now don’t get me wrong, we still get 1-2 star reviews now and then. They are unavoidable due to crashes, bugs that we can’t duplicate on our end.

But overall, the quality of our apps improved dramatically since then.

So the growth lesson… What changed?

Less is more. Your APP should only have 1 or at most 2 core features at the beginning.

Not only will the developer maintain his sanity, there’s simply more QUALITY to his work as well.

This allows you to create a blockbuster creation right off the bat. And as the reviews stream in, users will be giving you valuable input what other features they are looking for…

Only then should you consider to add more features!

Keep things simple. Less is more.

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