In Copywriting, it is the IDEA (not the words) that matters most.
In Facebook ads, the MESSAGE (not CTR, CPC) determines if your campaign has legs.
In Business, CREATING VALUE for your audience (not copywriting or fb ads) determines success.
Yet so often, as copywriters we spend more time word-smithing than polishing the idea.
As FB marketers, we obsesses with the metrics instead of taking a step back to wonder if the message is a fit with the audience.
As business owners, we often forget we are in the business of CREATING VALUE by solving problems of our target audience.