While your competitors focus on trying to bring the Customer Acquisition Cost (CAC) to the lowest…
Your goal should be instead on improving this METRIC: LTV:CAC ratio…
This would enable you to SPEND WAY MORE on acquiring customers that your competition.
You can improve the LTV:CVC by:
1. Getting customers to do your selling for you (referrals, WOM, social media sharing) to lower your CAC
2. Grow your LTV (improve average order value, increase no. of repeat purchases etc)
