The key to business is doing your best to control your destiny.
Obviously, you can’t do this all the time.
But you have to take every opportunity you can to be in control.
Be in control of your lead generation.
Be in control of your sales conversion.
Be in control of your sales cycle.
This is especially difficut for Internet businesses since we are
always at the mercy of platforms.
So go an extra step and be in control of your relationships with the platforms.
Don’t do things that break TOS. Do enough volume so you have an account rep.
Do such a good job that they invite you to their office.
Take the lead and control your own destiny.
