Retention Trumps Acquisition

The typical “AhA moments” of an app entrepreneur…

  1. You spent months developing an app, only to get 10-20 downloads a day after you launched it

  2. You felt disgusted… all that work to create a great product yet no users.. Marketing must be the key.

  3. You get obsessed with marketing, pushing your apps to the range of 20,000-30,000 downloads a day.

  4. At that moment, you realized the returns are not exponential because people are not sticking long enough in the app.

  5. You end up back at square one: it’s all about the product.

“Retention trumps acquistion”. First get a product that sticks with people… before you go all crazy on acquisition.

Add Comment